Let's start at the very beginning. You can't shoot video unless you have equipment. Choosing the right gear is important because it will truly dictate the final outcome. I'll share with you all of the gear that I use to capture gorgeous images that help translate emotion to the screen.
Just like photography, your gear is what will make your job easier or it will make your job harder. I've developed an equipment list that streamlines my workflow. From camera, to microphones, to editing softwares, this module will cover all of your questions about what to use.
What good is your gear if you don't know how to use it? Filmmaking is very different than photography. They share the same roots, but they're used in different ways. This module will cover the use of shutter speed, frame rate, aperture & ISO, along with camera movements, picture profiles and shooting for the edit. This is a jam packed module that will take your video skills to the next level giving you the confidence you're looking for!
Now that you have all of your video shot, it's time to start editing. If you're a photographer, you might remember how long it took you to master Lightroom or Photoshop. Video editing software is a whole new beast.
With photography, the story is preserved the second you hit that shutter. It's frozen. Captured in time. With video, you have to actually cut together a story. Each shot is part of a larger narrative that will evoke emotion and tell the beginning, middle, and end of your movie.
Needless to say, editing is important. Story is often crafted in the edit. This module will cover editing software, how to edit, choosing music, mixing audio, color grading and exporting.
I'm including two live shooting and editing demos so you can see first hand how I do things. I'm a visual learner and I find it really beneficial when I can watch someone do what is being taught. It makes it click.
I'll show you how I shoot a vlog and a promo video for Instagram. I'll also show you the process of editing each explaining what I'm doing each step of the way.
The creative process is going to be different for everyone. I'm so excited to show you how I create videos. Hopefully this sparks some inspiration in you to get out there and create some beautiful content!
VIDEO SETTINGS CHEAT SHEET:
you need it. Don't worry about forgetting about the proper settings. When in doubt, just check the sheet on your phone and adjust your settings.
YOUTUBE SETUP GUIDE:
Setting up YouTube can really be difficult. Finding the right dimensions for graphics, naming your videos properly and adding annotations to your videos can quickly become overwhelming. This'll help take away the stress.
My video cheat sheet that'll be there for you when
ASPECT RATIOS & SIZING:
Aspect ratios can take your footage from looking pretty good, to holy crap, this belongs in the theater! I'll cover the basic principles of ratios in this e-book!
Insta-Story Creations:
Learn the proper tools of how to set up and create amazing Insta Story content! I'll walk you through the settings, aspect ratios and tools to get you started!
Premiere Pro Cheat Sheet:
This cheat sheet will cover shortcut keyboard commands, export settings, editing techniques, and more!
LUT Pack:
Grab 3 of my color grading presets to make your footage more cinematic.
for you when you need it. Don't worry about forgetting about the proper settings. When in doubt, just check the sheet on your phone and adjust your settings.
more cinematic.
Join the Facebook community filled with other members of The Film Factory! It's a place where you can share your most recent projects, get feedback and continue growing as a filmmaker.
Last year I decided to start incorporating video into our business. We started vlogging here and there, but the big thing was adding highlight films to our wedding photography services. It changed everything and now our average booking has increased by about $1,200 per wedding! We're now exploring more ways to use video, but I want you guys to have this skillset because it will absolutely set you apart!
I'm a film school drop out who pursued wedding photography as a full time career. I've grown that business with my wife, Steph, to a 6-figure business that shoots 30 weddings a year. In the last year, we've added wedding film add-ons to our services and have booked over $10,000 worth of wedding films add-ons. I am also co-owner of Rebel Hill Media Co., a company that creates branding and marketing video for small businesses.
The Film Factory was created to help any entrepreneur, creative, or anyone take the fear out of filmmaking so they can begin creating beautiful video content for their business or brand. Video marketing takes your business to a whole new level giving your a greater sense of success and legitimacy in front of your audience. All of the biggest brands in the world use video to their benefit. Why shouldn’t you?